Sourav Ganguly (B): The Second Coming
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN049
Case Length : 15 Pages
Period : 2005-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Not Applicable
Industry : Sports and Entertainment Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
The World Cup Debacle
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In the 2007 World Cup, Ganguly was seen as a very important member of the team.
Having proved his worth to the Indian cricket team, corporations once again made
a beeline for him with sponsorship deals.
Kakkar said, "Sourav has emerged more attractive to the CEOs of big brands by
the virtue and dedication he has shown at this age to come back into the team
and how! Brands want to associate themselves with those virtues of Ganguly"50.
He being the player in form, much was expected of him. In addition to being a
player, many expected him to motivate the team and also help Dravid in decision
making...
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Indian Cricket in Crisis
After the World Cup debacle, the media quoted sources close to Chappell as
saying that senior players such as Ganguly, Tendulkar, Harbhajan, Sehwag,
and Yuvraj, had undermined the captain's authority and team strategy and
this had led to the defeat against Bangladesh. Chappell accused the seniors
of pressuring Dravid, who was undecided, to bat first against Bangladesh.
This was against Chappell's decision...
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Outlook
After being appointed as the manager, Shastri was quick to clarify that the
captain was the "boss" of the team. He added that he wanted a "happy" team
and said that cricket was not like a desk job. Shastri said, "Watching the
team play the last few months gave me the impression that it was doing a
desk job. They allowed the pressure to get to them at the World Cup and
didn't play to potential. I'll tell them this is just a game...they should
go out there and enjoy it."63
Tendulkar and Ganguly, who were viewed as power centers in the team, were
not included in the ODI team for the series against Bangladesh... |
Exhibits
Exhibit I: Sourav Ganguly - A Factsheet
Exhibit II: Voiceover of the Pepsi AD
Exhibit III: Some Steps taken by BCCI to Revive Indian Cricket
Exhibit IV: Comparison of Performance of the Three Top Guns in ODIS:
2006 - March 2007
50]
Zeeshan Jawad, "Sourav is Back, so is Sponsors," www.telegraphindia.com,
February 23, 2007.
63] "'Cricket Can't Be Like A Desk Job'," www.outlookindia.com, April 23, 2007.
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